Scaled to 100k plus users
Challenges
Establishing Pastel Network’s brand amidst a competitive art marketplace. Amplifying user engagement and growth through social channels. Gleaning actionable insights from KPIs for user retention and daily activity. Balancing multiple projects in a fast-paced B2B environment. Fostering transparent dialogue with the user community for feedback
Strategy
Acted as an authoritative consultant for the art marketplace, focusing on its growth trajectory. Prioritized a data-centric approach, diving deep into KPI metrics. Initiated Monthly AMAs to maintain transparent engagement with users. Extended brand reach through speaking engagements and podcasts. Consistently monitored industry benchmarks, coupled with personal growth through workshops and certifications
Solution
Elevated social channel presence, securing a following of 100k+. Utilized KPI insights to refine marketing endeavors, ensuring more robust user engagement. Enhanced product value through feedback from the Monthly AMAs. Positioned Pastel Team as industry thought leaders, both online and offline. Garnered awards for impactful contributions, underscoring the excellence at Pastel Network.